SONY
WH-1000XM5
An art direction exploration study developed for SONY, focused on crafting new visual treatments and refined aesthetic directions for its premium range of audio products. The process explored materiality, light, form, and finish to define a distinctive visual language that feels elevated, immersive, and design-led.
Sectors
Service
Client
Lighting
The lighting study explored how light could be used to sculpt form, elevate materiality, and define a more premium product presence. Through a series of controlled setups, we developed a visual language that balanced precision, softness, and depth.
Look Development
The look development phase focused on refining material response, surface finish, and overall visual tone to establish a more elevated product expression. Through a series of CG explorations, we defined a premium aesthetic that balanced realism, control, and desirability.
