ASICS
ACTIBREEZE™
For the ASICS ACTIBREEZE™ apparel campaign, we created a technical yet expressive visual world that brought the garment’s performance benefits to life. Combining motion capture, 3D animation and heat-map treatments, the campaign reveals how the technology responds to the body in motion – helping runners stay cool, comfortable and focused as intensity builds.
Sectors
Service
Audio
Final Film
3D Motion-Captured Runner
At the centre of the campaign is a fully 3D runner, driven by motion capture data. Capturing the natural rhythm and physicality of running gave the animation an authentic foundation. The runner became a canvas for the technology story – allowing us to move seamlessly between full-body performance, garment construction and the body’s response to exercise.
Heat-Map Exploration
Using heat-map data as our visual starting point, we explored how temperature could be brought to life across the body. Areas of intensity emerge and evolve with exertion, revealing the relationship between heat, movement and the garment’s strategically positioned ventilation zones.
A Flexible Campaign System
The modular visual system gave ASICS a consistent way to communicate the ACTIBREEZE™ technology story across campaign films, product-focused content, social formats and retail touchpoints.
Working with them on our sports apparel technology video was an absolute pleasure. They are incredibly professional, immensely talented, and delivered a final product that far exceeded our expectations. Every element—from the meticulous attention to fine details and captivating storytelling to the sleek animation and perfect background music—was top-tier.
project? Get in touch.
