Chilly's
Series 2
Chilly’s came to us with one clear goal: make their Series 2 launch impossible to ignore. To drive impact and engagement across the website, we delivered a high-energy blend of precision product animation and abstract FX – from particle systems to pyro-driven steam – bringing each feature to life with clarity. Alongside the motion work, we produced ultra-high-resolution, photoreal™ CGI stills – meticulously crafted assets designed to perform everywhere.
Sectors
Service
The Series 2 Story
“This is not a redesign. It’s an evolution.”
Working with Chilly’s digital agency, Studio Rotate, we set about creating an animation that would play interactively as the user scrolled through an online experience. Our animation explores four key areas, ‘Design, Hygiene, Personalise and Performance’, detailing the product range and features with some engaging and exciting visual effects to keep the potential customer scrolling!
We just wanted to say thank you so much for the amazing work you did on the Series 2 launch.
It has now gone live on the site and all the assets are looking really awesome, I think I have gone through the story page about 10 times today already. The finished work and the feedback has been like nothing we have ever had before. You really took on board everything that we wanted, and it has come out better than I could have imagined to be honest. Crucially, it works brilliantly on mobile!
Please pass on our thanks to the whole team.
Lighting Development
To clearly separate Series 2 from The Original, we set out to define a look that felt unmistakably new. We explored a range of bespoke lighting approaches, rigorously testing how each performed across both black and white environments. Through this process, we refined a visual language that elevated the product, enhanced its form, and ultimately defined the final Series 2 aesthetic.
E-Commerce Configurator
The modular design of the Series 2 bottles and coffee cups unlocks over 1,000 colour combinations, putting creative control in the customer’s hands. Our seamless, high-fidelity CGI stills are built and cropped as individual product components. Enabling a fluid, intuitive online configurator experience.
project? Get in touch.
