Creativepool 2026
3x Award Wins
An incredible night at the 2026 Creativepool Annual Awards, where we came away with three Silver awards.
The wins span three projects we’re hugely proud of – Sprite’s global Master Viz, the ASICS METASPEED™ Innovation Film and the ASICS SUPERBLAST™ 3 Technology Film.
Each project presented a very different creative and technical challenge, but all three share something that sits at the heart of what we do at Wonder Vision: combining creative direction, technical innovation and a huge amount of craft to tell product and brand stories in ways that wouldn’t otherwise be possible.
Award Category: 3D
METASPEED™ Innovation Film
If someone told me they were photographs, I would believe it. The quality of the modelling, texturing, rendering and animation is spectacular. Well done!
BTS: ASICS 3D Asset Construction
Sprite Global Rebrand Master Viz
For Sprite’s global rebrand, we partnered with The Coca-Cola Company and forpeople to help translate the new visual identity into a flexible world of 3D.
From fizz, bubbles and condensation to Sprite’s iconic lemon and lime, every element was explored and crafted in 3D to dial up the freshness and energy of the brand. The result was a scalable toolkit of highly art-directed assets and motion behaviours, designed to work consistently across markets, formats and touchpoints around the world.
Picking up Silver for this project is a brilliant recognition of the level of experimentation and detail that went into building the system.
Sizzle Reel
Lovely simulations with a real sense of energy and refreshment. They feel effortless, even though we all know they’re anything but!
R&D Process Reel
SUPERBLAST™ 3 Technology Film
For SUPERBLAST™ 3, the challenge was to make the shoe’s energy and bounce something you could actually feel.
We developed a vibrant visual world around the product, using colour, motion, scale and technical CGI to turn its performance story into a series of high-impact moments. Every element was designed around communicating the technology. From early look development through to the final animation, the project was a huge collaborative effort with ASICS and another opportunity for us to push how technical product innovation can be communicated through CGI.
Taking home Silver for the film was a pretty great way to celebrate it.
SUPERBLAST™ 3
Design Exploration Reel
A feast for the eyes, with textures each treated with care and respect, just as you’d expect the shoe to treat the runner. An appealing result.
