Sprite
Global Rebrand CGI Toolkit

Rooted in Sprite’s unmistakable freshness, we amplified the energy, fizz and bubbles – translating the brand’s bold new identity into dynamic 3D forms, motion behaviours and a cohesive visual system. The result is a vibrant, high-impact toolkit that captures attention and brings consistency to a fast-moving global rollout.

Before defining the final visual system, we explored broadly – experimenting with scale, movement, texture, fizz, condensation and unexpected compositions to see how far we could push Sprite’s world.

Through rapid, procedurally driven iteration, we tested hundreds of ideas and behaviours, using exploration to uncover the moments that felt freshest, most distinctive and unmistakably Sprite.

Sprite’s iconic fusion of lemon and lime is reintroduced as a bold, high-impact 3D moment. A symbol of the brand’s unmistakable taste, it’s brought to life with energy, vibrancy and playful intensity that cuts through at every touchpoint.

Using our proprietary 3D scanning rig and procedural cleanup workflow, we crafted the lemon and lime as hero assets – packed with texture, detail and presence. The result is a set of distinctive, brand-ownable forms that feel fresh, tactile and unmistakably Sprite.

Our design process was led by exploration – pushing texture, motion and composition to uncover a visual language that felt fresh, distinctive and ownable. Through procedurally driven rapid iteration, we developed a system that balanced bold brand expression with the flexibility needed for a global rollout.

We created a suite of modular, flexible and scalable backplates designed to support the wider visual system. Built at ultra-high resolution, each asset was crafted to feel crisp, cold and unmistakably fresh—layered with bespoke ice formations and carefully curated condensation to bring depth and realism to every composition.

Built from the glass up, we developed bespoke ice, fizz and bubble systems to art-direct every detail of the perfect Sprite serve.