Pushing beyond requires new treatments, systems, tools and ways of building. WonderLab® brings together the research, exploration and art direction studies shaping what we create next.
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ASICS Superblast 3 Exploration
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Sprite Creative R&D
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ASICS Gel-Kayano 33 R&D Reel
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Recognition
Creativepool 2025 GOLD CGI Award 🏆
We’re beyond proud to share that Wonder Vision has taken home GOLD in the 3D category at the 2025 Creativepool Annual Awards for our ASICS Novablast 5 CGI tech film. This one means a lot. Picking up Gold in such a fiercely competitive space is not only a huge moment for the studio, but a […]
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ASICS Speed R&D
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R&D
Beer + Bubbles
We’ve been exploring the visual language of beer, bubbles, and liquid through a mix of R&D and live project work, pushing the boundaries of what’s possible in CGI and VFX. From the chaotic beauty of effervescence to the weight and flow of a perfect pour, these details are deceptively complex — and endlessly fascinating. Whether it’s craft, carbonated, or caffeinated, we turn your cans, bottles and products into a toolkit of high-performing visual assets.
Beer Liquid Bubbles R&D
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Recognition
We Won Big at the Creativepool Awards
Wonder Vision took home 3 wins at the Creativepool Annual Awards this year and we couldn’t be happier. Our work for the ASICS Novablast 4 won Silver in the #3D category and Bronze in the Animation category. And our work for Lucky Saint Hazy IPA launch campaign won silver in the 3D category. So proud […]
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ASICS Comfort R&D
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R&D
Cloud R&D Exploration
Clouds became the foundation for a wider visual exploration into softness, atmosphere, and motion. This R&D focus was driven by a simple question: how can cloud-based VFX be shaped into something emotionally expressive, technically flexible, and visually distinctive?
Clouds R&D -
Woven Upper Mesh R&D Reel
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Articles
Building Hype for Product Launches with CGI
So you’re a product marketer and your NPD pipeline has spun out the latest offering that you can bring to market. The steps leading up to launch demand a creative strategy that reveals enough about the product to engage your audience and create excitement, without giving everything away – in other words, building hype for […]
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Hydro Dipped UV Transfer
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Old Jamaica R&D
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Twister Ice Cream Process Reel
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Articles
Maximise Taste Appeal of Food and Drinks with CGI
For food and drink brands, visuals are everything. Picture a can covered in condensation, a biscuit dunked in rich chocolate, or a juicy burger waiting to be devoured—these images instantly make our mouths water. The magic behind great food and drink content is a blend of storytelling, striking visuals, and an emotional connection with the […]
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Yasso Ice Cream R&D Reel
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iCandy Design Process
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Articles
The Power of Procedural for CGI Art Direction
Take a look at how procedural systems can empower creatives to elevate their art direction in CGI workflows.
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R&D
Interior CGI
Our Interior CGI R&D investigates how new techniques, technologies and visual approaches can elevate the way interior spaces are imagined, designed and communicated. Through focused experimentation, we explore the boundaries of realism, atmosphere, materiality and light to create imagery that feels both technically precise and emotionally engaging.
Interior CGI
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VFX Weld Tool
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Recognition
Our Le Book Connections Award in Amsterdam
Our second trip to Le Book Connections Amsterdam led to our first Le Book award, in the CGI category for our ASICS Gel Nimbus 26 work. We’re really proud of the win and extremely pleased it was so well received by such a high-calibre jury. The dust has settled and we’ve come down from the […]
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Stability R&D
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Articles
Technical + Creative = Effective CGI Product Marketing
In product marketing, CGI production stands as a powerful tool, weaving together technical and creative skills. The fusion of these elements not only transforms ideas into visual masterpieces but also becomes the driving force behind effective product marketing. Let’s embark on a journey through the world of CG production and explore how technical excellence serves […]
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Digital Drinks™ Tool
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Pinter Beer Process Reel
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R&D
Architectural CGI
A curated selection of architectural CGI imagery created to push the boundaries of photorealism, atmosphere, and precise art direction control. Each shot is crafted to go beyond technical representation, using light, composition, and environmental detail to shape a clear visual narrative.
Exterior CGI
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Recognition
iCandy Core Film Wins Gold at the INDIGO Awards
Our work on the iCandy Core Launch won Gold in the Indigo Awards! The Indigo Awards celebrate designers and studios that share passion for the extraordinary. They look for exceptional projects that shine with an uncommon artistry. A fresh new take on design-inspired composition and expression.
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Recognition
Gold In The Indigo Design Awards
The Indigo Design Awards are an annual event that recognises individuality and creativity within the digital design world. 32 hand-picked jurors judge the competition. They are experts in their diverse professions; chosen for their proficiency, skill and creativity in their specialised field.
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