For the launch of the Farer Integra, we designed and directed a CGI film built around precision, rhythm, and detail. Crafted as a guided product reveal, the film uses a sequence of considered motion moments to lead the viewer around the new model — drawing attention to its distinctive form, refined finishes, and engineered design features. Custom sound design brings pace and tactility to the piece, giving each transition and reveal a heightened sense of impact.
We crafted the Integra 3D asset repurposing CAD data for the outer case, ensuring precise proportions and surface detail. For the internal movement, 3D scanning provided a base mesh from which we modelled the individual components, while a bespoke rig gave us full control over the bracelet movement and clasp articulation.
The 3D scan data provided a strong foundation for the internal movement, giving us the underlying proportions and spatial relationships to build from. From there, we refined and remodelled the detail by hand, separating the movement into individual components to create a cleaner, more controllable CG asset with added depth, definition, and mechanical precision.
Our project had a short timeline, and Wonder Vision were able to work with us to make our ideas a reality well before our deadline. They were an absolute pleasure to work with at every step, from visiting our offices to assess the scope of the project to keeping us informed of their progress at each stage. The quality of the work was fantastic, and we couldn’t be happier with the finished animation.