Redefining Chilly’s Bottles’ product imagery with CGI
The digital assets we created for Chilly’s Bottles have transformed their product imagery, replacing traditional photography on their website with stunning CGI.
The flexible CGI assets are used for a seamless website configurator for eCommerce, out of home campaigns, animations and social media advertising.
Before working with Wonder Vision we had relied on traditional pack shot product photography. This resulted in every time we released a new product it would have have slightly different lighting and positioning which damaged the consistency of our marketing, website and sales material.
We were blown away by the CGI work done by Wonder Vision with its level of life-like accuracy and consistency. The team is highly committed and passionate about their work and are incredibly approachable and appreciative of feedback. Our working relationship meant for our 2019 rebrand, Wonder Vision were the perfect partner for our relaunch video!
Chilly’s wanted to mark the launch their 2019 rebrand with a stunning animation to showcase their new logo and products.
We liaised with Chilly’s to creatively formulate a storyboard to showcase the essence of Chilly’s and executed the fun and playful animation below.
We created the animation twice. Once with an aspect ratio of 4:5, optimised for Instagram. The second at 16:9 for Youtube and Facebook advertising. By doing this we ensured that the logo was always the hero of the animation on whatever platform the launch video was watched.
Our photoreal™ product CGI replaced Chilly’s existing photography, resulting in stunningly sharp and accurate imagery, consistent across current and future bottles.
The seamless results allowed the creation of a product configurator where the user can choose between the many great options Chilly’s offer their customers.
We strive to Push Beyond Reality™ with our product CGI, producing imagery that is sharper and more compelling that traditional photography. Our finite texture work and attention to detail allows you to almost feel the product before you have it in their hands.
We create flexible and versatile CG imagery, suitable for use across all media, as utilised by Chilly’s for their OOH London campaign.
With our powerful in-house render farm, Abacus Render, we can create imagery at any resolution, perfect for large outdoor advertising campaigns.