Pinter 3
TVC
The Pinter 3 is the latest evolution of Pinter’s brewing technology, and after working together on the Pinter 2, we were excited to help elevate this launch even further.
Our mission: showcase the Pinter 3’s standout new features – especially the Active Pour Tap – and underline the sustainability benefits of brewing fresh beer at home. We set out to craft a surreal, immersive journey into the Pinter 3 experience and the exceptional beer it makes possible.
Sectors
Service
Audio
Live Action Filming
Pinter 3 TVC
A Revised Design
Our trademark photoreal™ product CGI helped make every element of the product feel tangible and premium, highlighting the Haptic texturing of the Carbonation Dial, as well as the TPE (Thermoplastic Elastomer) debossed trim running through the body.
We also showed how the Pinter works with the newly improved Brewing Dock, which is finished off with an elegant TPE trim of its own.
Lighting Development
Multi-Channel Readiness
Pinter’s marketing team wanted a campaign ready for every key media channel, so we designed each shot to ensure the story was told across all standard aspect ratios.
A World of Sustainable Beer
Taking inspiration from the O’Neill cylinder on Cooper station in Interstellar, we designed a vivid cylindrical world that reflected the shape of the Pinter and contained a rich farmland landscape. As we journey through this world, we see beautiful hop and barley fields interspersed with elements of the industrial brewing processes the Pinter replaces – endless canning lines and large-scale industrial brewing silos.
We once again chose Wonder Vision as our creative animation partner in anticipation of launching Pinter 3. From communication to delivery, a relatively complex project always felt in safe hands.
James and the team have an exceptional eye for detail when considering what it means to bring product visuals to life in a truly extraordinary fashion. The piece we planned together pushed things quite hard in terms of a creative concept – combining moments of beautiful detail and spectacular scale, woven together with an expert focus on storytelling.
The result is something completely unique and truly compelling, world-class execution from a world-class team
project? Get in touch.
