Beer + Bubbles
Liquid CGI Craft
We’ve been exploring the visual language of beer, bubbles, and liquid through a mix of R&D and live project work, pushing the boundaries of what’s possible in CGI and VFX. From the chaotic beauty of effervescence to the weight and flow of a perfect pour, these details are deceptively complex – and endlessly fascinating. Whether it’s craft, carbonated, or caffeinated, we turn your cans, bottles and products into a toolkit of high-performing visual assets.
Service
Beer, Liquid and Bubbles Reel
The Craft of Liquid and Bubbles
What makes this area of image-making so compelling is the tension between control and unpredictability. Liquid is never static, and bubbles never behave in quite the same way twice. Their movement is shaped by countless variables – scale, viscosity, pressure, light, surface tension, timing – all interacting at once. Recreating that convincingly in CG demands more than technical accuracy; it requires a sensitivity to nuance, rhythm and feel.
Our process combines simulation, observation and art direction in equal measure. We study how liquids fold, cling, break and catch light, and how carbonation builds, releases and travels through a fluid volume. From there, the work becomes a balance of physics and aesthetics: refining motion, shaping density, adjusting behaviour, and finding the point where realism gives way to something more elevated and cinematic.
A lot of the craft lies in the details that most people never consciously notice. The size and frequency of bubbles. The way foam gathers and dissipates. The thickness of a pour, the sharpness of a splash, the subtle distortion of light through glass and liquid. These are the cues that make a shot feel convincing, but also the elements that give it character. When carefully tuned, they can transform a simple liquid moment into something tactile, expressive and emotionally charged.
At its best, this kind of R&D is about more than replication. It is a way of turning physical behaviour into visual language – using liquid, bubbles and motion not just to simulate reality, but to heighten it. That space between observation and interpretation is where the most exciting work happens.
Dialing Up The Energy For Sprite
For Sprite’s global relaunch, we explored how bubbles, liquid and motion could be developed into visual language to dial up the energy. Through a series of R&D explorations, we examined carbonation, fluid behaviour and dynamic movement to create visuals that felt fresh, energetic and highly controllable. Balancing technical experimentation with art direction, the process helped shape a design-led approach to refreshment – one that felt tactile, immersive and unmistakably Sprite.
Sprite Global Rebrand R&D
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