Pinter 2
TVC
The Pinter 2 is ‘a world-first, precision-engineered technology for anyone to enjoy 10 pints of award-winning Fresh Beer at home.’
Our friends at Pinter gave us creative freedom to tell the story of Fresh Beer and reveal the Pinter 2 in their launch TVC. The idea we executed heroes the formation of Fresh Beer, from ingredients through to the perfect pour!
Sectors
Service
Audio
Awards
Behind the Beer
The real product of the Pinter 2 is the Fresh Beer that it produces. So our CGI/VFX Beer had to look good enough to drink! This was the biggest challenge of the project, but equally an exciting opportunity to create an art-directable system to produce original, otherwise impossible moving imagery.
Creative
Our idea was to show Fresh Beer ‘being brewed’ within the Pinter 2, with a pinch of creative license!
After defining our proposed route, we began our Creative Development process – sketching out ideas and eventually creating a sketch animatic to communicate our concept. We take the consumer on a journey inside the Pinter 2, where we see the ‘Fresh Press’ burst with ingredients that are then plunged into water. The hops then explode and with a fizz, a pop and some VFX magic, we have Fresh Beer.
We exit the Pinter 2 through the tap nozzle to see the home-brewed beer being poured, in a reality-defying shot where there is no glass – focusing completely on the spritely Fresh Beer.
Bold Brand Colours
We wanted our TVC to honour Pinter’s bold brand colours and playful visual identity. Throughout the look development process we closely considered the brand guidelines, using them as a colour palette for our style frames.
High Resolution CGI Stills
In parallel to the creative process, we worked with Pinter’s in-house Product Design team to receive the latest CAD data, updating it within our pipeline as the design evolved right up until delivery. We optimised the CAD data, remodelling and retopologising large sections of the data in order to create an animatable 3D Digital Asset.
To maximise value, in addition to the animation, we utilised this 3D Digital Asset to create high resolution, 10,000px product imagery for print, out of home and digital ads.
Working with Wonder Vision on this project was more seamless than I ever could have hoped for.
This was a vitally important piece of work for us with very little margin for error and what we received was a world class asset, to deadline, that will help define comms through the most important period in our life cycle.
Ease of communication, transparency and diligence from Wonder Vision made for a frictionless process end to end
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