ASICS
SUPERBLAST™ 2
For Superblast 2, we imagined a world driven by softness, air and energy. Using an inflated pillow-inspired treatment, we created a creative tech film that turned the shoe’s signature bounce into a fully tactile visual experience. Soft forms and energy field treatment gave the product a distinct sense of feeling – light, energetic and full of bounce.
Sectors
Service
Audio
Process Reel
The Concept
At the heart of the film was a simple idea: make bounce feel visible. We translated the Superblast 2’s ultra-responsive cushioning into an inflated, pillow-like world shaped by softness, compression and lift. Through tactile CGI and buoyant motion, the concept turned technical performance into something more emotional, sensory and visual.
Metaphor R&D
Our R&D process focused on building a metaphor that could visually communicate superior bounce. We explored the visual potential of inflation, soft compression and energy return to capture the sensation of responsive cushioning.
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