ASICS
SUPERBLAST™ 3
We developed a high-impact visual narrative for the ASICS Superblast 3, crafted to capture the shoe’s technical construction and super-bounce energy. Built around the idea of propulsion, the piece blends dynamic shots, stitch-detail setups, and heat-map-inspired graphics to evoke movement, responsiveness, and lift. Hero product moments are intercut with precise material close-ups and layered technical visuals, creating a powerful balance between innovation, design detail, and performance.
Sectors
Service
Audio
Awards
30s Spot
Design Exploration
Grounded in design exploration and R&D, the creative direction was developed to unlock original visual treatments and bring the story to life in unexpected, forward-thinking ways.
Teaser Film
Heat Map Visual Design
The heat map visual system translated the idea of energy flow into a striking graphic treatment. Designed to suggest pressure, motion, and rebound, it added depth to the narrative while reinforcing the product’s technical innovation and super-bounce feel.
Technical Direction
A series of technical build explorations shaped the foundation of the creative, combining inflated forms, stitch-detail studies, and heat map visualisation to articulate performance, structure, and movement. Together, these elements formed a graphic and dimensional language that brought the product story to life.
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