ASICS
METAFUJI™
We partnered with ASICS to create a CGI tech film that brings the Metafuji’s trail performance innovation into sharp focus. From creative development through to production, the film was designed to articulate the product’s speed, control and technical precision through a crafted motion language.
Sectors
Service
Audio
ASICS Metafuji Tech Film
The Story
The narrative follows a transformation from the road-bred Metaspeed into the trail-driven world of Metafuji. In one pivotal motion transition, the Metafuji landscape is revealed, introducing the harsher, more technical terrain that defines the film’s visual language.
Compression Rig
Rocks
The 3D rock design was developed to define the Metafuji world, shifting the film into something rugged, technical, and demanding. Through exploration, different forms, surface details, and material qualities were tested to balance realism with a considered design language. The final build brought these elements together as 3D assets that reinforce the toughness and performance-led character of the film.
Made For Every Aspect + Platform
The campaign was developed across four aspect ratios, alongside a range of cutdowns tailored for different platforms. This ensured the creative remained consistent, adaptable, and effective across every format and placement.
9s Cutdown
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