ASICS
NOVABLAST™ 5
Bursting with bounce. Overloaded with energy. Packed with cushioned comfort. The Novablast™ 5 is part of ASICS’ 2025 Comfort Story, designed to deliver energised bounce without compromising on plush comfort. At the heart of our film is an abstract metaphor – a visual representation of the shoe’s technology, where soft comfort transforms into explosive energy, propelling the runner forward with every step.
Sectors
Service
Music
Awards
ASICS Novablast 5 Tech Film
The Treatment
The film’s aesthetic uses soft-focus visuals and frosted, cloudy treatments to emphasise the shoe’s holistic comfort. To complement this, we designed an energy field treatment inspired by the shoe’s colours, creating a fluid, vibrant backdrop for titles that mirror the product motion and energy.
We used dynamic motion design to depict pieces of foam exploding upward, as a metaphor for the shoe’s ability to absorb impact and return energy, reinforcing its bouncy, responsive ride.
Sound Design
Sound design was crafted to heighten the sensory experience – combining elements that evoke lightness and softness, while integrating traditional Japanese instruments as a nod to Japonisme and ASICS’ heritage.
Teaser Film
We truly appreciate your talent and positive collaboration – the work you deliver really makes a difference for our business and is helping us build brand preference with consumers worldwide. Thank you!
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