Lucky Saint
Lemon Lager
For the launch of Lucky Saint’s new Lemon Lager, we crafted a CG campaign world built around one of the brand’s most distinctive visual assets: the Saintly Hands. Originally designed and sculpted as an ownable CG asset for Lucky Saint, the hands were reimagined with an Italian Renaissance marble finish, giving the scene a sense of craft and quiet grandeur. Set against an art-directed Sicilian-style wall painting of lemons, the campaign blended classical texture with graceful movement.
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Service
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Lemon Growth
To bring the scene to life, we developed an animated lemon growth effect that added movement, freshness and visual charm to the composition. Lemons gently emerged across the painted backdrop, creating a sense of motion and a little magic to the launch moment while reinforcing the product’s crisp citrus character.
Al Fresco Texture Crafting
The campaign’s backdrop was art-directed as a sun-worn Sicilian wall painting, inspired by traditional al fresco textures and Mediterranean decorative murals. Layers of aged plaster, hand-painted lemon motifs and soft weathering were developed to create a warm, lived-in surface that felt both crafted and full of rustic Italian charm.
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