Sector:

Product CGI

We help our clients’ products make it, before they’ve actually been made. Our services include ultra photoreal™ product visualisation, animation and live action integration. That means no expensive physical prototypes and advertising launch content is at the ready.

Sector Examples

Product CGI

We Push Beyond Reality™ to create otherwise impossible Product CGI. The applications of Product CGI are vast. We have decades of experience to help us direct our clients to the best solution to achieve their objectives. Scroll down to see some example applications of our Product CGI.

Packshot CGI

In CGI we can control every aspect of an image. Highlights are perfectly placed and colours are calibrated for sharp and blemish free packshot visuals.

Facing tighter product production timescales? Get ahead with CGI. We produce Product CGI pre-manufacture so that packaging artwork can be finalised and printed early, ready for a confident launch.

CGI brings consistency and flexibility to your pipeline. Late design changes don’t mean rebooking expensive studio time. We re-open the 3D scene and make seamless adjustments to quickly update the Product CGI.

Creative Abstract Product Animation

Getting noticed in a busy digital world is challenging, often with less than 1 second to stop a user scrolling past your ad.

Our creative content is designed to produce fun and creatively inventive animations that Push Beyond Reality™ and imagination to deliver user engagement that drives product sales.

There is no limit to what our Creative Development team and 3D Artists can imagine and deliver. If the tools for the job don’t exist, then we write them. There are no barriers to realising our design teams most ambitious creations!

Product Animation

Breathe life in to your product story with dynamic animation and motion graphics. From creative development and storyboarding, to compositing live action and visual effects, we have the experience and infrastructure to deliver exciting and complex product animations.

Whether they’re used online, for TV commercials, out of home or in-store advertising, our photoreal™ product animations capture the attention of their audience to drive your message.

Wonder Vision played an essential part in rethinking our product imagery, and made the experience super smooth with fast and clear communication, great processes and an amazing eye for detail. They worked with us on numerous iterations, making sure we got what we needed, but at the same time added their own ideas to push the outcome even further. Highly recommend WV!

Kano

Art Director

Product CGI Colourways

Goodbye jumpy product colour transitions. Our CGI consistently delivers seamless product imagery between all product variants for the perfect end user experience, whatever the application.

Future proof? 100%. Don’t worry about matching previous camera and lighting setups – we archive our 3D scenes so we can quickly and cost effectively create new colourways seamlessly.

Product CGI Configurators

Our Product CGI configurators deliver otherwise impossible seamless imagery. Allow users to interactively explore product configurations and increase buying confidence. Perfect for eCommerce and product personalisation.

Utilising CGI we can cost efficiently create assets pre-product production. No more expensive prototypes or days of studio time assembling configurations. Instead, flexible, seamless and sharp future proof content delivered ahead of production so marketing material is ready to launch when the product rolls off the production line.

Product Insitu CGI

Forget expensive set building, location sourcing or trying to find the perfect roomset studio and props. And don’t even try to predict the weather!

With our cross sector experience in Interior CGI, we create ultra photoreal™ spaces to showcase products in their intended environment.

We can consistently control every aspect of a shot – interior target market styling, the time of day and interior lighting, full CG exteriors in varying seasons… all achievable to any specification before the product is made.

Wonder-Vision-Room-Set-Building-Interior-Quality-CGI

Jewellery

Small, with immense detail, jewellery is a challenge subject to photograph. Finite lighting changes are magnified. CGI gives us absolutely control of every highlight to achieve the desired output.

Despite using physics to accurately mimic real world materials, we can Push Beyond Reality™ to achieve otherwise impossible camera effects to showcase the stunning detail of fine jewellery.

Technical Product CGI

Even when there is access to a physical product, creating cross sections or photographing internals may not give the expected results.

In CGI we design how we want to present a products technical details and defy reality to show finite details or the internal mechanisms that make a product work.

CGI presents limitless ways for us to tell the story of a products technical attributes.

Product CGI Explodes

Product explodes are a fantastic use of CGI, creating otherwise impossible imagery that champions the engineering of a product.

Perfect for events or advertising campaigns, we have the hardware to deliver complex imagery at high resolution fit for all media.

Wonder-Vision-Royal-Enfield-CGI-Twin-Engine-Exploded

360 Turntables

360s are a perfect eCommerce tool allowing the consumer to explore the entire product. Increasing consumer confidence to boost sales.

Our solutions are bespoke to requirement. We create turntable animations, interactive 360 turntables, 360 tumblers and realtime browser rendering solutions.

Product CGI Teasers and Reveals

Building hype for a product launch? Our teaser and reveal imagery and animation could be the perfect marketing tool.

With full CG lighting control, we are able to highlight a single product crease, or use a ‘halo’ rim light to illuminate the product outline.

Armed with endless creativity and leading-edge tech we can create stunning pre-launch imagery guaranteed to tease the target market.

Creative Product CGI Content

We think big to develop courageous ideas that will smash client expectation.

We then use our leading-edge tech to realise these ideas in CGI and help brands connect to their audience in productive and awesome new ways.

Creative content allows us to Push Beyond Reality™ and create the otherwise impossible.

High Resolution Out of Home

Abacus Render™ is our proprietary process that systemises the creation of photoreal™ CG imagery.

Abacus Render’s powerful hardware allows us to deliver high resolution imagery for large out of home print applications to the deadlines of the advertising world.

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