ASICS Novablast 4

Tech Films

Our CG film tells the story of the NOVABLAST™ 4. Showcasing the tech features and utilising abstract metaphors to illustrate the bounce added to every step.

When Rōnin Amsterdam approached us to help visualise the tech film, we embraced the opportunity to breathe life into this narrative.



Product + Brand




Rōnin Amsterdam

Sound Design

Ill Go Rhythms


Indigo Design Award – Gold: Animation

Pre-Launch Teaser Content

ASICS Novablast 4 W CGI VFX Tech Film Hero Style Frame

Foam Block Design & Exploration

Taking a lead from Rōnin’s creative direction, we explored various forms the abstract metaphor could take. Collaboration was vital to visualising this key component of the story, which was designed to be a block of foam pieces, reflecting the unique design of the midsole.

Process Reel

Lighting Study

ASICS Novablast Creative Exploration CGI Lighting Art Direction

“Wonder Vision took our ideas and elevated them to the next level. Their team possess real expertise in their field, as evidenced by the creation of beautiful animations that are thoughtfully considered. They worked closely with us throughout the entire process and were a genuine pleasure to work with.”

Creative Director

Wonder Vision for ASICS - Creative CGI VFX Motion Campaign Example

Mini Edit + Cut Downs

Gradient Exploration + Development

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