ASICS
NOVABLAST™ 4
Our CG film tells the story of the NOVABLAST™ 4, showcasing its technical features and using abstract metaphors to illustrate the bounce added to every step.
When Rōnin Amsterdam approached us to help visualise the tech film, we embraced the opportunity to breathe life into this narrative.
Sectors
Service
Audio
Awards
Foam Block Design & Exploration
Taking a lead from Rōnin’s creative direction, we explored various forms the abstract metaphor could take. Collaboration was vital to visualising this key component of the story, which was designed to be a block of foam pieces, reflecting the unique design of the midsole.
Exploration Reel
Pre Launch Teaser
Wonder Vision took our ideas and elevated them to the next level. Their team possess real expertise in their field, as evidenced by the creation of beautiful animations that are thoughtfully considered. They worked closely with us throughout the entire process and were a genuine pleasure to work with.
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