Lucky Saint Hazy IPA

Full CG Launch Campaign Film

Born in 2018 just in time for Dry Jan, Lucky Saint has become synonymous in the industry with great tasting, alcohol free beer. Fast-forward 6 years and it was time to launch their first non-lager product – the Hazy IPA.

They approached us to bring the Hazy IPA story to life by fusing high detail, photoreal™ CG and thirst-inducing fluid VFX. The film would launch just ahead of Dry Jan 2024 and celebrate everything saintly about their latest offering in the alcohol free category.

 

Sector

Food + Drink

Services

VFX
CGI
Animation
Creative
Consultation

Wonder Vision Lucky Saint Hazy IPA Beer CGI Can

The Idea

Lucky Saint wanted to create a digital, social-first campaign that didn’t depart from the tone, sentiment and visual language of previous campaigns. Within the industry, they’ve crafted a unique and distinctive ‘saint-like’ brand identity that they wanted to build on.

Our film needed to pay homage to previous campaigns while adding a unique twist for the Hazy IPA launch.

 

Wonder Vision Lucky Saint Hazy Sun Rays CGI

Hazy IPA Campaign Film

Process Reel

Design + Development

Marble Material Development

Wonder Vision Lucky Saint Hazy IPA Style Frame Beer CGI

Condensation Fluid VFX

Wonder Vision Lucky Saint Hazy IPA Condensation Art Direction

'God Rays' look development

Wonder Vision CGI God Rays Lucky Saint Beer

Adaptations

Every story has its setting. We optimise every version and adaptation for the moment it connects with our audience.

For this campaign we designed the content for 4 x aspect ratios, with teasers shots planned into the film within the initial few seconds. Overall we delivered 28 motion assets including the master, cutdowns and teasers – plus high resolution static OOH-ready key visuals.

Wonder Vision Lucky Saint CGI VFX Key Visual

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