Key Visual Production for the next generation of VanMoof bikes
Our friends at VanMoof reached out for support crafting high-performing visual assets. Our task was clear, to capture the beautiful form and extensive development behind the S/A5 models.
To deliver a set of high resolution key visuals and checkout configurator assets for the launch of the S/A5 ebikes. Translating heavy CAD data into a CG production ready asset along the way.
Translating the CAD geo into CG production data required welding the frame. We built a bespoke ‘VFX weld tool’. This allowed the weld to be art-directed with all defining attributes controllable to achieve the exact look required.
Wonder Vision joined the launch production team to elevate our 3d model detailing and deliver the high value key visuals and checkout configurator. The assets they built were procedural and flawless, allowing art direction and fine tuning down to the wire. The final output was exceptional. The studio was self running and required little input from us to deliver. This was essential during the exceptionally busy run up to launch.
A retopo of the accessory CAD data allowed these to be passed through our ‘weld tool’. Crafting maximum detail and realism into the configurator and PDP assets.
A suite of highly detailed accessory cutouts to support the key visuals checkout configurator and marketing collateral.