The global campaign for the launch of the Triumph Speed Triple required the highest quality photorealistic CGI assets for use across social, web and print based media. Our robust ISO certified process kept data organised so our 3D artists could focus on crafting visually stunning and technically accurate imagery.
Photoreal™ CGI Assets Crisp, stunning CG imagery is a marketeer’s dream. Our hero CG imagery for Triumph’s Speed Triple received several magazine features long before the final bike was manufactured. There is huge value and ROI in high quality CGI capable of driving product sales.
360 Degree Photoreal™ CGI Further to the still CGI image production we delivered 360 degree turntables of the Speed Tripple, allowing the customer to view the bike from all angles.
Behind The Scenes This image reveals the 'clay' 3D model behind the fully textured CGI bike. Intrinsic to the success of this production was Abacus Render™, our proprietary process that systemises the creation of photoreal™ CG imagery. Our powerful hardware and process deliver content at high volume in less time.
CGI Configurator Assets The use of CGI as a tool to creative automotive configuration experiences is unparalleled. Our artists built ultra high quality 3D representations of the soft goods, allowing Triumph's customers to build their dream Speed Triple.