Royal Enfield

Our first assignment was to create engaging launch material for Royal Enfield’s first twin engine bike, the Continental GT / Interceptor 650. This creative imagery was developed before the motorcycle had completed production.

The CGI process allowed us to create otherwise impossible yet flexible marketing imagery, seamlessly updating content as developments were made to the bike’s design.

Royal Enfield wanted their online configurator to reflect their rich brand heritage. We developed a rustic garage interior and developed a custom HDR to create the desired image warmth and realistic reflections consistently across the full range of Royal Enfield’s motorcycles.

We created build up assets to reveal the Continental GT and Interceptor 650 in stages. Each step was released on social media to build hype prior to launch.

When it comes to creating configurators, CGI is the perfect tool and we have decades of experience of creating them.

Our configurator for Royal Enfield resulted in 100% seamless, photoreal™ imagery with perfect layering logic to showcase the many combinations of accessories on a bike without any collisions. As we archive our 3D scenes, creating new accessories when required is easy and they drop perfectly into place over the existing assets.

To mark the momentous launch of Royal Enfield’s first twin engine, we produced a series of still imagery and an animated film to show the cogs in motion.

Our beautiful automotive CGI assets allow customers to accurately see what their configured bike will look like, and the confidence to make a purchase.