Triumph Motorcycles

A photoreal™ CGI configurator experience

We transitioned Triumph Motorcycles from photography in 2012, now showcasing their online configurator and press release imagery with stunning photoreal™ CGI.

The use of CGI has provided Triumph with more time to produce launch material, flexibility and control of the imagery created.





2020 German Design Award
2019 Gold Indigo Award
2019 HDR Image of the Decade

Consistency Across Motorcycle Models

We have visualised over 60 different models and variants of Triumph Motorcycles. Creating a virtual light rig and camera setup that we can reuse, means every bike CGI is created in a consistent style.

Online CGI Configurator

When we engaged with Triumph motorcycles they captured their configurators photographically. The process was painstakingly time consuming and camera knocks between accessory fitting were inevitable. Final image alignment was therefore not 100%, resulting in a lots of time consuming ‘fudging’ in post production for Triumph’s internal accessory team.

Our CGI configurator solution combatted each of these issues and has massively improved the image quality and overall experience of Triumph’s online configurator.

Wonder Vision consulted and advised on our transition from photography to photoreal CGI, exceeding the quality of CGI output we were expecting. WV advised and supported our engineers to ensure the most efficient pipeline was adopted from CAD data to CGI production assets. WV always meet our tight deadlines and are accommodating to late changes in CAD data or finishes.

We selected WV due to the quality of their work and their experience in handling large configurable CAD data sets, combined with their level of client service.


Head of Global Marketing Communications
Triumph Trident CGI Campaign

Seamless Model Variants

The 15 variants of the Triumph Tiger 1200 were able to be seamlessly visualised in CGI. No movement between shots, consistent lighting and flexibility for future colour and model options.

Triumph Motorcycles Street Twin CGI

Interactive CGI 360 Turntables

To complete Triumph’s online configurator experience, we created an interactive CGI 360 turntable in photoreal™ quality for each model. Click and drag left or right to see all 360 degrees of the bike.


CGI Press Shots

Due to the photoreal™ quality of the imagery we created for Triumph’s online configurator, we later began producing all of their press release imagery in CGI as well.

Our CGI solution allowed imagery to be created in advance of the model release, ensuring all assets were ready for marketing. Last minute paint colour change? No problem. CGI provides flexibility and future proofing to the image creation process, so updates can be handled quickly without breaking the bank.

Automotive CGI Triumph Motorcycles Studio Shot

Engine Teaser Launch Assets

For the release of new engines, Triumph came to us to create marketing imagery to showcase not only the engine exteriors, but internals as well.

With the bikes already digitized, we could pool our creative minds to create stunning and technical engine imagery.

Triumph Tiger 800 CGI Marketing

Explanatory CGI

CGI allows us to Push Beyond Reality™ and create effects that would otherwise be impossible. Here, we have ghosted the main elements of the motorcycle to highlight Triumph’s new ABS system.

Behind the scenes

When people think our CGI is photography, we’ve done our job. However, just to illustrate that these images are computer generated, here is a look ‘behind the curtain’ at the highly detailed 3D model that we create in order to be able to produce Photoreal™ automotive CGI.

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