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Triumph
Visual Toolkit

In 2012, we moved Triumph Motorcycles beyond photography to build a fully scalable visual system powered by photoreal™ CGI. This CGI toolkit now underpins everything from the online configurator to global press imagery – allowing imagery to be assembled and refined for consistency, flexibility, and speed. By treating imagery as a modular asset library rather than one-off shots, Triumph gained greater control and a cohesive visual language across every touchpoint.

Sectors

Product + Brand CGI

Service

Animation /

Art Direction /

CGI /

Consultation /

Creative /

Design

Triumph Speed Twin Front Quarter Korosi Red

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Welding the Dataset

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Wonder Vision consulted and advised on our transition from photography to CGI, exceeding the quality of CGI output we were expecting. They advised and supported our engineers to ensure the most efficient pipeline was adopted from CAD data to CGI production assets.

We selected Wonder Vision due to the quality of their work and their experience in handling large configurable CAD data sets, combined with their level of client service.

Head of Global Marketing

Triumph