Bringing consistency, flexibility and time efficiency to Kenwood's product packaging imagery creation through CGI.
We began creating CGI for Kenwood in 2015 to bring consistency to their product imagery. We wrote CGI guidelines to control the output of all imagery.
We create Photoreal™ product CGI and animations that are used for packaging, online and social channels.
We create photoreal™ imagery for Kenwood’s product packaging before a single product rolls off the production line. The imagery is seamless across colourways and allows flexibility throughout the process. Late design changes? No problem. We can quickly open up the archived 3D scene and update the product CGI.
The team at Wonder Vision are always on hand and ready to help with any issue that may arise. Their continuous support and co-operation make them a real pleasure to work with from start to finish.
For the launch of Kenwood’s most luxury range to date, the Limited Edition Rose Gold collection, we created a concept of melting rose gold over the product. We handled everything from the creation to the execution of this animation.
Having written CGI guidelines that control the product lighting and camera angles, packaging imagery has been standardised. The consistency and quality of the product CGI is demonstrated here.
To capture the baking process in a single image, we composited CGI and food photography or 3D scans. These images show the diverse range of foods we have created for Kenwood.
Over 40 product CGIs were created for the packaging of this kMix product range.
Full CG imagery. Complete control of all elements of the shot, before you could otherwise take the shot.
Mesmerine ‘stands out from the crowd’. We developed a creative teaser and reveal animation to showcase the product message and the range of colours available.