Lucky Saint – Hazy IPA
New!
ASICS’ Gel-Nimbus™ 26 running shoe is designed to deliver comfort to every step. Working along side Rōnin Amsterdam, we crafted a suite of full CG films using abstract metaphors to illustrate the PureGEL™ and FF BLAST™ PLUS ECO technologies within this premium product.
Our VFX and Product CG Artists explored a range of ‘comfort’ metaphors, from gels to clouds, allowing us to create innovative and original ideas that we could weave these into the product narrative.
“Wonder Vision took our ideas and elevated them to the next level. Their team possess real expertise in their field, as evidenced by the creation of beautiful animations that are thoughtfully considered. They worked closely with us throughout the entire process and were a genuine pleasure to work with.”
Creative Director
Ronin
Process Reel
Gel Metaphor Look Development
Our VFX exploration for the comfort metaphor concluded with the selection of ‘gel spheres’. We then undertook look development to portray soft, tactile and responsive properties.
X-Ray Exploration
Look Exploration
