'Oddly Satisfying' CG motion and VFX for Yasso's asset library
Our good friends at Nomadic Agency reached out to create a library of ‘Oddly Satisfying’ CG assets for Yasso’s frozen desserts.
The project is the sweet spot of all the things we love: Creative, CG Food, Fluid VFX, hyper-realism and building art direct-able procedural systems to deliver value… oh and frozen yoghurt and chocolate of course!
When crafting CG Food, we push beyond reality and create hyper-real visuals with photoreal textures, that represent the product more perfectly than reality.
With our procedural approach we developed art direct-able systems to allow the client to choose the balance between hyper-real and photoreal, without having to re-sculpt the product each time.
The first Yasso product we created was the Coated Bar; creamy frozen yoghurt covered in quinoa crunch and dipped in milk chocolate. The procedural model gave us full control in our look dev process, from the number and scatter position of the quinoa crunch to the thickness of the chocolate.
After working with Nomadic to agree the final look of the CG asset, it was time for melting chocolate VFX.
Utilising our still and animated CG content, Nomadic Agency created a series of TVC and social ads. The playful and oddly satisfying loops were designed to ‘stop the scroll’ and engage customers.
I had the pleasure of working with the brilliant team at WV, creating some of the most cutting edge, photorealistic food assets. From the very start of the project, the team approached the assignment as creatives and artists first, and then executed technically with mind blowing perfection. On top of the superior finished products, the team was always an absolute joy to work with.
We created the CG assets from photo references and designed what an ‘aspirational’ version of each product should look like. Our procedural systems and modelling technique allowed for iterative look dev whilst working with Nomadic to determine the final aesthetic for Yasso’s Sandwiches.
More fun social ads created by Nomadic Agency from our animated CG assets.
Whether it’s raspberry and white choc chips, salted caramel sauce, cookie dough or pistachio chips, our art direct-able procedural systems can create it! We built tools to control everything from chip scatter and size to the amount of frozen yoghurt build up around each chip, allowing us to deliver consistency and value across Yasso’s whole product range.
Twisty, creamy and delicious Core Bar social ads created by Nomadic Agency from our animated CG assets.