Lucky Saint – Hazy IPA
'Oddly Satisfying' CG motion and VFX for Yasso's asset library
Our good friends at Nomadic Agency reached out to create a library of ‘Oddly Satisfying’ CG assets for Yasso’s frozen desserts.
The project is the sweet spot of all the things we love: Creative, CG Food, Fluid VFX, hyper-realism and building art direct-able procedural systems to deliver value… oh and frozen yoghurt and chocolate of course!
The first up was the Coated Bar; creamy frozen yoghurt covered in quinoa and dipped in chocolate. The procedural model gave us full control in our look dev process, from the number and scatter of the quinoa to the thickness of the chocolate.
After working with Nomadic to agree the final look of the CG asset, it was time for melting chocolate VFX fun to start.
Utilising our still and animated CG content, Nomadic Agency created a series of TVC and social ads. The playful and oddly satisfying loops were designed to ‘stop the scroll’ and engage customers.
When crafting CG Food, we push beyond reality and create hyper-real visuals with photoreal textures, that represent the product more perfectly than reality.
With our procedural approach we develop art direct-able systems to allow the client to choose the balance between hyper-real and photoreal.
I had the pleasure of working with the brilliant team at WV, creating some of the most cutting edge, photorealistic food assets. From the very start of the project, the team approached the assignment as creatives and artists first, and then executed technically with mind blowing perfection. On top of the superior finished products, the team was always an absolute joy to work with.
Whether it’s raspberry and white choc chips, salted caramel sauce, cookie dough or pistachio chips, our art direct-able procedural systems can create it! We built tools to control everything from chip scatter and size to the amount of frozen yoghurt build up around each chip, allowing us to deliver consistency across Yasso’s whole product range.
Twisty, creamy and delicious Core Bar social ads created by Nomadic Agency from our animated CG assets.