Yasso

'Oddly Satisfying' CG motion and VFX for Yasso's asset library

Our good friends at Nomadic Agency reached out to create a library of ‘Oddly Satisfying’ CG assets for Yasso’s frozen desserts.

The project is the sweet spot of all the things we love: Creative, CG Food, Fluid VFX, hyper-realism and building art direct-able procedural systems to deliver value… oh and frozen yoghurt and chocolate of course!

Sector

Food + Drink

Services

VFX
CGI
Animation
Creative
Consultation
Retouching

Agency

Procedural CG Food Assets

When crafting CG Food, we push beyond reality and create hyper-real visuals with photoreal textures, that represent the product more perfectly than reality.

With our procedural approach we developed art direct-able systems to allow the client to choose the balance between hyper-real and photoreal, without having to re-sculpt the product each time.

Wonder Vision CG Food Ice Cream 3D Example
Yasso Ice Cream CGI Chocolate Simulation Melted VFX

Coated Bars

The first Yasso product we created was the Coated Bar; creamy frozen yoghurt covered in quinoa crunch and dipped in milk chocolate. The procedural model gave us full control in our look dev process, from the number and scatter position of the quinoa crunch to the thickness of the chocolate.

After working with Nomadic to agree the final look of the CG asset, it was time for melting chocolate VFX.

Social Ads

Utilising our still and animated CG content, Nomadic Agency created a series of TVC and social ads. The playful and oddly satisfying loops were designed to ‘stop the scroll’ and engage customers.

Frozen Greek Yoghurt Sandwiches

We created the CG assets from photo references and designed what an ‘aspirational’ version of each product should look like. Our procedural systems and modelling technique allowed for iterative look dev whilst working with Nomadic to determine the final aesthetic for Yasso’s Sandwiches.

Yasso CGI 3D Model Process
Yasso Frozen Yoghurt Sandwich CGI

Sandwich Socials

More fun social ads created by Nomadic Agency from our animated CG assets.

Frozen Greek Yogurt Bars

Whether it’s raspberry and white choc chips, salted caramel sauce, cookie dough or pistachio chips, our art direct-able procedural systems can create it! We built tools to control everything from chip scatter and size to the amount of frozen yoghurt build up around each chip, allowing us to deliver consistency and value across Yasso’s whole product range.

Yasso Frozen Yoghurt Ice Cream Bar CGI
Yasso 3D Model Example

Social Bar Ads

Twisty, creamy and delicious Core Bar social ads created by Nomadic Agency from our animated CG assets.

Feeling hungry? Let's talk!

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