Photoreal™ Product Launch Campaign Imagey
Exquisitely detailed virtual room-set production. Transitioning CP Hart from traditional set builds to a fully virtual CG pipeline. Showcasing the beautiful new products in a suite of procedural bathroom environments.
CP Hart approached us to create highly detailed interior marketing imagery during the height of lockdown. CP Hart pride themselves on creating luxury bathrooms and lifestyle campaign imagery to match. With traditional set building off the table CP Hart wanted a production partner to match their values of high craftsmanship and attention to detail. The high res image assets were used extensively across CP Harts paid social, digital and print media.
The goal of the project was to design and build beautiful bathroom roomsets to match the style and aspiration of traditional CP Hart campaign imagery. The CGI demanded the finest of detailing to ensure the end results were indistinguishable from lifestyle photography.
The team at Wonder Vision have been a pleasure to work with. Super flexible, solution-focused, and committed to delivering high-quality work. The realism and attention to detail in their CGIs is outstanding, and we continually receive positive feedback from customers and suppliers alike. Thank you!
The 3D scenes were developed using our bespoke procedural roomset generation tool, allowing for the rapid delivery of scale and volume interior imagery.
Working with the Creative Director at CP Hart and our in-house CG stylist we dressed each 3d scene to capture the unique feel of each space and showcase the new products in beautifully inspired environments.