It’s an exciting start to the decade at Wonder Vision! We start 2020 with a refreshed brand identity and website. Unchanged is our relentless energy to ‘Push Beyond’… our unifying creative and strategic idea at the heart of our brand.
In this post we shed light on our philosophy of ‘Push Beyond’ and illustrate how our new logo mark design was based on this core idea.
We create remarkable CGI that redefines reality, empowering great brands to communicate as never before.
Push Beyond Reality™ We create the otherwise impossible to help brands connect with their audience in productive and awesome new ways.
Push Beyond Limitation We push our own limits, pull together and harness an insatiable curiosity to create our best, groundbreaking work.
Push Beyond Imagination™ We pool our creative minds to create inspiring and disruptive ideas that will blow our clients’ minds.
Push Beyond Ordinary™ We think big and go hard to smash client expectations via courageous ideas, stunning visuals and leading-edge tech.
The meaning behind our new visual identity…
Brand Agency Rational
“We designed a compact isotype based on an hexagonal shape, reminiscent of the isometric view of a cube, formed by repetition of diagonal arrows pointing onwards and upwards. The different angles of the arrows and the cropping hexagon make the logo be perceived as a tridimensional shape.”