Automotive CGI

The poetry of motion. Our automotive team transforms heavy parametric data into stunning CG visuals. With technical accuracy, we create configurators with thousands of options, use backplate photography to represent on-location images, and our lighting makes every vehicle shine.

Sector Examples

Automotive CGI Marketing Imagery

We create automotive CGI that redefines reality, capturing sharper detail than possible in photography.

We’ve been creating stunning automotive CGI for decades. Whether working with complex CAD data sets or 3D modelling a vehicle from scratch, our robust pipeline and processes always deliver the quality expected by top brands.


Creative Automotive CGI

It’s a competitive world and standing out is key. Luckily we’re here to help. Our petrol head creatives and 3D artists are sure to deliver inspiring and disruptive ideas that will blow minds.

We think big and go hard to smash expectations via courageous ideas, stunning visuals and leading-edge tech.


Wonder Vision consulted and advised on our transition from photography to photoreal CGI, exceeding the quality of CGI output we were expecting. WV advised and supported our engineers to ensure the most efficient pipeline was adopted from CAD data to CGI production assets. WV always meet our tight deadlines and are accommodating to late changes in CAD data or finishes.

We selected WV due to the quality of their work and their experience in handling large configurable CAD data sets, combined with their level of client service.



Automotive CGI Configurators

Be sure not to knock the camera whilst photographing the 376th accessory! Fortunately not a problem we suffer.

Our CGI configurators result in imagery seamless from all angles and allow future accessories to be quickly and cost efficiently added.

We have vast experience handling complex vehicle accessory logic and producing high volumes of imagery through our powerful in-house render farm, Abacus Render™.

Automotive On-Location CGI

We use two methods to achieve stunning on-location imagery – fully CGI environments or compositing CGI vehicles into pre-shot photographic backplates.

Both share the same advantages when compared to location photography. CGI saves time, cost and guarantees perfect whether in any location around the world.

We control every aspect of production to create beautiful imagery that helps brands connect to their audience in productive and awesome new ways.

Technical Automotive CGI

Taking a saw to an engine is a messy job and will never result in imagery as clean and crisp as our technical automotive CGI.

We Push Beyond Reality™ to create the otherwise impossible – showcasing technical, mechanical and electronic details like never before. See for your self.


Automotive Interactive 360 Turntables

Allow consumers to see all vehicle angles. Whether it be photoreal™ pre-render 360 turntables or a realtime solution, we have the expertise and hardware to give consumers the full picture.


Royal Enfield InSitu Configurator

This example shows our development and execution of Royal Enfield’s configurator CGI. Working with Royal Enfield we developed a garage environment that was representative of their brand. Then we did what we do best.

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