Unilever
Twister OOH
For this OOH static campaign for the iconic Twister, we designed and art directed a series of bold, high-impact visuals in collaboration with our friends at Adam & Eve. Built at super-high resolution and developed through visual exploration, the campaign focused on creating imagery that felt vibrant and meticulously crafted. Every detail was considered to bring a heightened sense of texture, colour and dimension to the final compositions.
Sectors
Service
Agency
The 3D Build
We developed the asset as a fully detailed high-res 3D build, designed to deliver both hyper-real impact and obsessive detail. Every surface, material and contour was carefully refined to create an image set that felt tactile, dimensional and elevated – built to perform beautifully across large-format static placements.
Design Exploration
We approached the Twister unravelling as a design problem as much as a visual one – finding the right balance between recognisable product form and expressive motion. By building the treatment procedurally, we created a system that allowed us to iterate quickly through different shapes, rhythms and compositions.
Concept Exploration
Fruit Asset Build
Frost Tool
We developed a bespoke frost tool to apply a convincing frozen layer across the 3D fruit assets. Built for both realism and art direction control, it allowed us to shape the density, spread and texture of the frost in a way that felt tactile, detailed and visually cohesive across the campaign.
Wonder Vision were a brilliant creative and production partner on the Twister OOH campaign. They brought exceptional craft and attention to detail to every image. The work looked fantastic and the process was seamless. Thank you so much for the help on this.
Process Reel
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