Creative gingerbread CGI to bring Stadtwerke Düsseldorf's Christmas campaign to life
This Christmas our friends at BUTTER Agency in Germany asked us to bring their gingerbread Christmas campaign for Stadtwerke Düsseldorf to life.
We sculpted their designs into 3D models and created a series of flexible CGI assets ready for stop animations as well as large OOH printing.
“Electricity (LED bulb), natural gas (cooking pot), drinking water (water drops) and district heating (hot water bottle) are familiar visuals among the citizens of Düsseldorf.
The idea was to show customers that the Stadtwerke Düsseldorf play a substantial role in their everyday lives. Without electricity, gas, heat and water, it is impossible to experience the Christmas season in a relaxed manner – and even more importantly, you wouldn’t be able to bake gingerbread.
Our campaign stands symbolically for the Christmas season and the Stadtwerke Düsseldorf.”
Wonder Vision’s result are extremely good. We deliberately decided against a photoshoot in favour of working with Wonder Vision in order to achieve the maximum quality for our motif designs. It was a good decision.
Stadtwerke’s Christmas campaign spanned print, online, OOH, digital and social media channels. We needed to produce flexible CGI assets that would allow BUTTER to meet these requirements. We created layered imagery to allow any combination of design to be created.
We created flexible files that were easy to use across all different media.