Showerwall produce smart, easy-to-fit bathroom wall paneling systems. Whiteroom approached us to deliver 50 photoreal™ still CGIs for use across Showerwall’s social, print and digital media.
Set dressing and lighting has never been more important than this project. It is the emotional language of the shots that move people. We artfully crafted each scene to deliver imagery packed with atmosphere and emotion.
Production Management
The brief specified 50 unique interior bathroom CGIs. To maximise the available budget and save time, we created 15 bespoke room sets, all with their own theme. Each was then quickly redressed with new props, a virtual lick of paint and a different product, fulfilling the requirement of 50 visually unique images.
Natural Lighting
Each product needed to be shown in its best light. To achieve this we created a rig for each scene that allowed us to dictate the position of the sun, its intensity and the type of shadows it cast on the product. We regard powerful lighting is one of the most important elements in creating stunning, emotive interior CGI.
We selected Wonder Vision to replace traditional set-build photography due to their high level of production quality. The team consulted on the most efficient route to deliver what we needed. Building highly detailed interior sets, containing configurable elements to populate 50 detailed cameo shots. Needless to say we are extremely satisfied with the visuals. We’re already seeing amazing results from the campaign
Whiteroom
Senior Designer
Photoreal™ CGI Asset Production
50 high resolution images to process in a few days? No sweat. Our in-house render farm, Abacus Render™, allows us to deliver high quality CG content in less time.
Behind The Scenes
To focus on and perfect our interior lighting, we start with a ‘clay’ room without textures.
Virtual Reality Viewer
Once we have created a space, we look to deliver maximum value from the 3D assets to our clients. Fully immersive VR is an exciting and immersive way to transport customers into the virtual worlds we create.
