iCandy
Core
When iCandy approached us, they were eager to embark on a new visual language for the launch of their newest creation, the iCandy Core.
Our team stepped up to the challenge. We meticulously constructed a compelling narrative that would transport viewers on a captivating journey through the iCandy Core. As the story unfolds, it unveils the USPs and exceptional product quality.
Sectors
Service
Audio
The Brief
To craft a modular film highlighting the Core’s unique features and benefits, emphasising iCandy’s four core principles: Quality, Heritage, Innovation and Style.
Process Reel
Creative Direction
Our creatives collaborated closely with iCandy’s team to craft a compelling narrative for the Core, developing a storyline that began with teaser content, gradually unveiling the product’s functional aspects. We sketched a storyboard with detailed shot descriptions to communicate the art direction.
Asset Modelling
Leveraging the CAD data, design drawings and material samples, we built a CG iCandy Core that was indistinguishable from its physical counterpart. From the geo to the materials, stitch nuance to the rigging, it was vital we detailed and optimised our 3D model for maximum photorealism and authenticity.
Wonder Vision were a delight to work with; the process was seamless from beginning to end, the team at Wonder Vision grasped the brief immediately and helped to showcase the launch of Core, perfectly portraying the education and innovation aspects of this incredible product.
Environment + terrain
In our narrative, we featured a range of terrains suited for the unique abilities of the pushchair. We created abstract environments to illustrate these advantages.
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