Working closely with Ferrari we were tasked with creating the Ferrari audio lifestyle imagery for a global marketing campaign. Covering still life, beauty and lifestyle photography, we directed all aspects of the shoot production. From early art direction to location sourcing through to post retouching. The final images were used across Ferrari's stand at CES 2013 and featured in the Official Ferrari Magazine issue 19. Take a look at some of the action behind the scenes.
Creative Direction Before shooting the images, we worked with Ferrari in Maranello and Logic3, refining the creative direction within the parameters of the brand guidelines.
The Campaign Production The shoot comprised of a 16 person strong crew, with the ambitious goal of shooting 36 campaign shots across 4 locations.The final images can be seen in Ferrari Store windows worldwide and across Ferrari's social media outlets, engaging their global fan base.
Beauty Photography Working closely with renowned still life photographer Mitch Payne we conceived set of images to capture the luxurious and beautiful lifestyle associated with Ferrari..