- Hardware: Pavegen
Lexus Pavegen Americas Cup Custom Software
Working with disruptive technology company, Pavegen Systems, we delivered a fun and unique digital experience to Lexus' stand at the 2014 America's Cup. From inception to implementation, we were involved in the project. Pavegen's floor tiles produce energy from footsteps. We designed a game to get players to hop, step, jump or dance on the tiles to create energy. The more energy they produced, the faster they drove the Lexus CT200h in this interactive game. We designed and developed the graphical interface and bespoke digital software to connect to the Pavegen hardware.