ASICS
NIMBUS™ + CUMULUS™ 28
For ASICS, we led the creative direction and visual design of a technology-led film for the GEL-NIMBUS 28, translating complex product innovation into an emotionally engaging story of comfort. Our challenge was to make comfort feel tangible. We developed a visual language built around inflation and comfort-driven VFX treatments, using expanding forms, soft pressure waves, and fluid motion to express cushioning, responsiveness, and all-day comfort. From concept through final delivery, we designed and executed a suite of bespoke VFX sequences that elevated the product narrative while staying true to ASICS’ performance-first ethos. Every creative decision was shaped with the objective of simplifying the technical messaging while amplifying the emotional impact.
Sectors
Service
Audio
Awards
30s Master Film
The Story
Crafted to embody the super-soft comfort of the ASICS Nimbus and Cumulus 28, the narrative explores cushioning as both a performance feature and a visual language. Through soft transitions, tactile detail, and weightless movement, the story captures a feeling of ease, protection, and all-day support.
R&D + Exploration Reel
Pre-Launch Tease Film
Since first working with Wonder Vision a few years back, the team has been our go-to partner for all things CG. They’re incredibly collaborative and passionate about their craft, and genuinely take the time to understand our product technologies and bring them to life through thoughtful storytelling.
project? Get in touch.
