ASICS
METASPEED™ RAY

An R&D led design process shaped the visual language of the Metaspeed Ray film, with a focus on expressing speed through motion, blur and directional energy. We developed bespoke speed treatments to create a sense of aerodynamic flow, while motion capture data was used to bring a 3D runner to life with realism and art direction control. The result was a film that connected product innovation with the physical intensity of race day.

The art direction of the film was built around the idea of stripped-back speed – a visual world refined to only the essentials, allowing the shoe’s radical lightness and innovation to take centre stage. The result was a visual language that felt both technical and emotive – capturing the purity of performance through a cinematic, future-facing lens.

To introduce a human element, we built a stylised digital runner using 3D motion capture data rigged onto a mannequin, allowing us to combine the authenticity of real running with a more controlled, art-directed expression of movement. Enhanced by original speed treatments, the figure became a key part of the film’s visual language – embodying pace and propulsion through a balance of technical realism and cinematic abstraction.

To tell the shoe’s weight story, we designed a set of digital scales that brought the Metaspeed Ray’s 129g construction to life on screen. The result was a simple but striking visual device that translated technical innovation into a tangible expression of lightness.