ASICS
GEL-CUMULUS™ GTX 26
A fully CG film designed to reframe the shoe’s technical performance through a design-driven perspective. The motion explores the innovation within the product’s construction, with an emphasis on the breathable, waterproof performance of GORE-TEX – brought to life through liquid simulations and macro material moments. By creating the entire world in CG, we were able to reveal the technology with full creative control, from water dispersing across the outer shell to the engineered structures that underpin protection, comfort, and all-conditions performance.
Sectors
Service
Audio
The Story
Rather than presenting GORE-TEX as a hidden feature, we treated it as the hero of the narrative – visualising breathability, waterproof protection, and engineered comfort through a sequence of cinematic material moments.
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