8 July 2013
Latest Automotive CGI: Triumph's 2013 Daytona - 'Naked'
With the compelling use of CGI, we've removed the body work and fairings to reveal a naked 2013 Triumph Daytona. To create the dramatic atmosphere, bespoke studio lighting was crucial. To create the custom HDRi environment maps we turned to a powerful piece of software called HDR Light Studio. This software gave our lighting artists great flexibility and control positioning the lights, whilst seeing the results update in real time using GPU real time rendering.