Seach Engine Optimisation (SEO) and Search Engine Marketing (SEM) Overview
We have developed our own digital marketing, search engine optimisation (SEO) and search engine marketing (SEM) strategy that is tailored to our client needs, first optimising their website for search engines and then driving focused traffic to it to generate new business and deliver a large return on investment.
We understand how search engine algorithms work and have developed a proven technique for on page SEO, which ensures that the structure and content of your website is easy for search engines to read. Off page SEO is a service that we provide to increase your search engine visibility and ensure search engines deem your website important and relevant to your your key search phrases.
SEM is advertising and marketing your website online by paying to be found in sponsored search links or on Google’s Display Network (advertising space on other websites, image ads and video ads). Our Google AdWords Certified Individuals create and implement engaging online marketing campaigns that are tailored to your target audience, so that when a web user clicks on one of your ads they are in the end phase of their buying process and more likely to convert into a paying customer. We fully optimise AdWords campaigns to create value that delivers real return on investment.
Search Engine Optimisation (SEO)
- - Optimised for ‘organic’ or ‘natural’ search listings
- - Optimising your website for search engines
- - Research and optimisation of meta data
- - We have developed our own organic SEO strategy
- - Link building and development
- - Effective article submission
- - SEO research and analysis reports
- - Analytics account set-up and sitemap submission
- - Content refinement and optimisation
- - Optimising website structure and theme
- - Header and alt tags
- - Learn more about SEO
Search Engine Marketing (SEM)
- - Adwords optimisation for ‘sponsored’ listings
- - Google Adwords campaign creation
- - Pay Per Click (PPC) online advertising
- - Campaign optimisation to increase ROI
- - Maximise ROI, minimise cost per click (CPC)
- - Target ads to specific locations and demographics
- - Advertise to web users looking for your service
- - Market asd across the ‘Google Display Network’
- - Track conversions
- - Set daily budgets to control expenditure
- - Image and video ads to reach a wider audience
- - Branding or direct response campaigns
- - Learn more about SEM
Social Media Animation
Digital Marketing Overview
Digital marketing is the process of increasing your online presence across search engines and social media. We provide solutions across a range of digital media to deliver brand marketing, making your audience aware of your brand message, and direct response marketing, acquiring goal conversions.
- - On page search engine optimisation
- - Off page search engine optimisation
- - Search engine marketing via Google AdWords
- - Social media creation and management
- - Social media advertising campaigns
- - ‘Google Display Network’ advertising
- - Email marketing creation and campaign management
Learn more aboutDigital Marketing.
SEO Reports Summary
Before you begin optimising your website for search engines, it is extremely important that you are optimising for search terms that are relevant to your industry, driving the maximum amount of focused traffic to your website. We have design the following tailored reports to research, analyse and evaluate information about the most appropriate search phrases for your business, your online competitors and how well your structured your website currently is.
- - Full website audit
- - Full on page website optimisation
- - SEO keyword analysis report
- - SEO Online Competitor Analysis Report
- - SEO Keyword and Competitor Report
Learn more about ourSEO Reports.
Tailored Organic SEO Packages
Organic SEO is the process of on and off page website optimisation to increase search engine visibility in natural search listings. Our SEO consultants execute our monthly packages which consist of:
- - Optimisation and reporting
- - Backlink analysis and development
- - Search engine sitemap submission
- - Effective article submission
- - Analytics account creation and implementation
- - Industry specific directories registration
- - Monthly optimisation and rankings report
Learn more about ourTailored Organic SEOservices.
Tailored AdWords Campaign Packages
Our Google AdWords Certified Individuals are experts in crafting excellent AdWords campaigns that deliver substantial return on investment. By optimising your ad we increase its ‘Quality Score’ which reduces the price you pay per click, as Google deems your ad as highly relevant to the user’s search terms. We are specialists in advertising in the ‘Google Search Network’, where you will see sponsored links above natural search results, and the placement of ads across the ‘Google Display Network’, which is comprised of billions of websites and offers the capability of image and video advertising. Some of our key AdWords Campaign package features:
- - Engaging and creative ad copy writing
- - Advanced campaign statistics and conversion tracking
- - Maximise Quality Score to reduce cost per click
- - Search and Display Network optimisation
- - Geographic and demographic targeting
- - Continued ad rotation and optimisation to maximise ad effectiveness
- - Monthly campaign report and analysis
Learn more about ourTailored AdWords Campaignservices.
James successfully passed Google’s fundamental and advanced exams to become a Google AdWords Qualified Individual on 30th June 2011.
On 6th July 2011 Joseph aced Google’s AdWords exams to become a Google AdWords Qualified Individual.