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Category: Industrial Design
A key aspect of rapid concept development is the ability to communicate ideas, thoughts and concepts quickly and effectively. This is often effectively delivered through the use of design sketching and early wireframes. The role of sketching in the digital environment varies massively depending on the end product being designed i.e. if you’re creating a web site interface sketching will generally take less of a key role than identities, illustrations or product concepts.
Most design projects will benefit from sketching throughout the design process, especially in the early stages where the direction may not yet be chosen. This makes sure that before the time is invested on refining a design, a clear direction is first agreed upon with the client. Sketching and wireframes will often start very loose, beginning with very early concepts and thoughts. After those directions are locked, the concepts can be refined with detailed sketching, wireframes or 3D Visualisation.
Below are examples of some of our product concept sketches for Aura, a commuter cycle helmet.
Watch Journal is the worlds first luxury magazine built around watches. We think the Ferrari by Logic3 T150 earphones look great along side Cartier.
The Ferrari by Logic3 premium audio range is comprised of two unique collections, Cavallino and Scuderia, which celebrate Ferrari’s excellence both on the road and in motorsport.
Winner for Best of Show 2012 at CES for Design – Speakers & Headphones – iLounge: “As the recipient of our special Design Award, the Ferrari by Logic3 series embodies the best practices of licensed product design….This entire lineup shines with the beauty of Ferrari styling, dividing into equally compelling Cavallino and Scuderia families”
In addition, Ferrari By Logic3 were also finalists for the design of their exhibition stand:
Best of Show 2012 Finalist for Stand Design at CES – iLounge: “Logic3’s Ferrari booth was also a stunner, beautifully presenting the company’s new lineup of audio hardware on two clearly defined “F1” and “consumer” sides of a ring. The red Ferrari in the center of the booth didn’t hurt, either”
Wonder Vision provided the product and packshot 3D visualisations for the exhibition stand.
More information about the award can be found here.
Wonder Vision have formed a strategic service partnership with Design By Em; a small, busy design studio that specialise in product and packaging design and development.
Design By Em use a blend of research driven, user focused design to identify and translate unmet needs into compelling product experiences that help evolve brands.
Design By Em’s full site can be seen here.
Wonder Vision announce a strategic service partnership with Design In Practice; a product design consultancy with its headquarters in West Sussex, UK.
Design In Practice’s support extends to all aspects of any new product development; from initial planning and strategy, research and competitor analysis, to taking advantage of market trends and emerging technologies, concept generation, prototyping, full detail development, managing manufacturing, UI, packaging and point of sale.
Design In Pratice’s full site can be seen here.
‘Tree’ is a gigantic 11.4m (37’5”) table made from a single plank of oak ‘balanced’ on a polished stainless steel pyramid. The extraordinary table was designed to astonish visitors attending the designjunction exhibition, part of the London Design Festival 2011 whilst also doing justice to the amazing piece of timber.
The design is a result of a collaboration between Benchmark and Mark Lovell from MLDE. The outcome is the amazing table that appears impossibly balanced, but in reality, can support the weight of four adults standing on one end.
The unique table can bee seen in the image above with Sir Terence Conran and in the 3D Visualisations shown below.