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Archive: July 2011
Over the past few weeks we have been busy stratigising, developing and implementing an all new online web presence for our client Oliver Bryant Racing. On the weekend of the 23rd July, the Wonder Vision directors surfaced for air and gathered at Silverstone to support Oliver Bryant Racing, a sports car race team with whom we recently signed a sponsorship deal.
It was a superb weekend of highly contested racing, and even better to see Oliver coming through on top to win in the Lola T70 Mk3B, wearing the Wonder Vision logo.
In addition to the racing action, the 2011 Silverstone Classic celebrated: 50 years of the E-Type Jaguar, 50 years of the Mini Cooper, 75 years of the Spitfire and 60 years of Ferrari’s first World Championship race win.
For more news from Oliver Bryant Racing click here.
Wonder Vision sponsor Oliver Bryant Racing for the 2011 racing season. Oliver Bryant is a highly experienced motorsport car driver and since becoming Autosport’s “one to watch” in 2004 he has competed in over 430 races, many at an international level and has notched up numerous wins in the British GT Championship.
Wonder Vision will be working closely with Oliver Bryant Racing to design and develop their online web presence.
Click here to view more information about Oliver’s racing driver coaching.
Henrik Hedegaard – Information Architect talks about apps as a business model. There are two proven business models when it comes to apps. Some choose to charge upfront for the app, while others choose the ‘freemuim’ business model (free + premium). In the freemuim model, a sample taster is given away for free, but without the desired extra features. Some of your down-loading users will be willing to pay for the extra premium features.
In order for the premium model to work, firstly it is essential that there is a need for the extra premium features and secondly, you must show the users what extra features they receive as a result of purchasing the premium version of your application.
The Wonder Vision team took time out last week to visit New Designers Part 2; an annual design exhibition in London, showcasing the very best in young British design talent. Part 2 of the exhibition focuses on Product Design, Furniture Design, Visual Communications (including graphics and Illustration) and Spatial Design. With pressure on the design graduates to differentiate themselves from their peers, there was a very proficient display of innovative and compelling work.
From walking around, the high level of design graduate talent and design communication is evident, consistent with previous years Northumbria and Loughborough displayed a very competent display of graduate talent.
We were impressed with the high skill levels of the graphic and illustration design students, we certainly met a few potential future Wonder Vision team players.
With another year passed it will be interesting to see how many of the aspiring designers find their way into a job. Confidant creatives are always well sort after in this industry…
Wonder Vision’s latest web design and build project for Oliver Bryant Racing has been transferred from the staging server and is now live.
Oliver Bryant is a highly experienced sportscar driver and since becoming Autosport’s “one to watch” in 2004 he has competed in over 430 races, many at an international level and has notched up numerous wins in the British GT Championship. The full Oliver Bryant Racing website can be seen here.
Wonder Vision were recently announced as a Silver Award Winner in the International Design Excellence Awards for their cycle helmet concept; aura. The cycle helmet has been featured in Fast Co Design; a vibrant, progressive media brand who provide a tour of the intersection of business and creativity, covering topics including innovation, digital media, technology, change management, leadership, design, and social responsibility.
The Google AdWords exam is certainly a demanding exam, intentionally designed to ensure the average ‘PPCer’ doesn’t breeze through! I passed the exam a little while ago. I studied endlessly for the exam, searching the web for practice questions, sample tests and useful study advice. However, I soon discovered that there’s not much relevant information out there. Therefore, in this post I want to share my advice as a Google Qualified AdWords Individual to all potential test-takers.
Useful points to bare in mind:
- The Passing score is very high at 85%
- Test time limit is 3 hours
- Test includes 113 questions
- Testers can retake the exam once per 7 days at a cost or $50 each time
- The test includes many conceptual questions, with limited definitional questions.
- It appeared that some questions had many correct answers, but one ‘best’ answer
- You can strike out answers you think are incorrect with the right mouse button, clicking again will unstrike the answers
- You can skip questions and return later if time permits
- You can ‘mark’ questions which you are unsure, or need reviewing later, if time permits
- You can review the status of all questions at any time with the review button
- Its very focused on the small details of AdWords, rather than broad terms or meanings
- Questions also include billing, multiple account management concepts and payments
- Questions focused on the My Client Centre (MCC) uses, benefits and best practices
- The test is taken in a separate browser, preventing test-takers from opening other windows on their screen. This ensures test- takers cannot cheat!
Overall the AdWords Exam is designed to differentiate the people who understand the basics of PPC advertising from the industry professionals who truly understand and can explain the underlying concepts behind the questions.
My advice to anyone looking to take the exam is obviously read and study all the topics on the Google Ad words Learning Centre. It contains a wide variety of info and key principles which need to be thoroughly understood in order to answer conceptual questions in the exam. It should be noted that the included quizzes are not the same flavour as the exam questions, and by no ways as complex.
Time is a big issue on the exam, you have approximately 1 min 30 seconds per question. It sounds like ample time, but it soon runs down. Break the time down into small manageable milestones. I broke the exam into quarters to ensure I was on track to finish with a few minutes to spare/ review questions. For example, at 45mins into the exam, I wanted to have answered 29 questions and so on.
I would make an effort to answer every question as you go through, ‘marking’ those you are unsure about, with the intention of reviewing the questions at the end. That way no questions you have seen are left unanswered if you run out of time. I think it would be an inefficient use of time to move backwards and forwards during the exam until you answered all the questions and have finished the exam. Then you can review all marked questions.
Be sure to read through all answers as there are often multiple correct answers with a ‘best’ answer. Use the right mouse button to strike out incorrect answers.
To summarise, the Google AdWords exam isn’t deliberately trying to throw test-takers, but the style of questions are purposely designed to distinguish the people who grasp the basics of PPC advertising from the Industry professionals who genuinely understand the concepts and principles behind the questions.
If your thinking of taking the exam any time soon, please share your questions, thoughts and comments below and ill do my best to share my experiences, advice and tips.
Wonder Vision directors James Elderton (left) and Joseph Thomas (right) are featured in ‘This Is Nottingham’ and ‘The Nottingham Post’ for their recent achievement in the International Design Excellence Awards.
Click here to view the full article on ‘This is Nottingham’.